'Dog Man’ Unleashes Consumer Products Program

MerryMakers is now accepting bids from licensees and is in talks to develop games, figurines and other hardlines, apparel, accessories and bags based on the series. The company is also speaking with a variety of specialty and mass retail chains across the U.S. A wide variety of consumer products are set to launch this fall.

“Dog Man has amazing reach, in that Dav’s work is universally appealing and truly hilarious,” says Clair Frederick, president, MerryMakers. “The graphic novels strike a chord with boys and girls ages 3 to 12, teens, adults, teachers and librarians. They make me–and so many millions of other fans¬–laugh out loud. Dav’s creativity is endless, making an innovative and dynamic consumer products program possible.”

Each of the six books in the Dog Man series has debuted at No. 1 on the New York Times Best-Sellers list. Scholastic has plans to release two new titles each year.