True Religion Launches Pet Accessories

True Religion, a global lifestyle apparel and accessories brand, has announced it will launch its first collection for pets. True Religion has partnered with Wiesner Products under its pet division, Paw NYC, to license True Religion-branded products for both dogs and cats, launching in the spring. Products under license include pet apparel, beds, toys, collars, leashes, harnesses, feeders and cold-weather accessories. Two seasonal collections will be produced annually. 

“At True Religion, we love our pets,” says Michael Buckley, chief executive officer, True Religion. “Now they’ll be dressed as stylishly as our customers. Wiesner has been a terrific partner to True Religion for many years and we are excited to enter what we all see as a fun – and booming – new business category.” 

Wiesner Products’ Paw NYC division specializes in everything cat- and dog-related, including beds, toys, apparel and feeding supplies. 

“We know that there are legions of loyal True Religion customers who want their pets to look as distinctive as they do,” says Mike Tawil, vice president, Wiesner. “We take great pride in incorporating key trends into our pet products and look forward to bringing to life True Religion’s iconic brand heritage in an exciting and quite frankly, super cute, pet collection.” 

Related:True Religion Partners with ENVOGUE for Home Goods

True Religion Pets will be available on Truereligion.com as well as at select specialty retailers.