True Religion Partners with ENVOGUE for Home Goods

True Religion, an American apparel and sportwear brand, has announced it will enter the home market, starting in January 2024. It has partnered with ENVOGUE to license True Religion-branded products for the bed, bath, living room and kitchen.

Products under license include bedding sheets and comforters, decorative pillows, bath and area rugs and towels, desk and bath organization products and kitchen mitts, aprons, table linens and mats.

“Our licensed partners have been instrumental in helping us realize True Religion’s potential as a full lifestyle brand,” says Michael Buckley, chief executive officer, True Religion. “We are very excited to partner with ENVOGUE to enter the home market for the first time. ENVOGUE’s deep relationships within the industry, extensive expertise across a wide range of home categories and in-house design team that really understands True Religion’s DNA make them the perfect partner for us.”

“We are thrilled to combine our expertise in the home market with True Religion’s unique iconography,” says Nidhi Jain, chief executive officer, ENVOGUE. “We look forward to bringing to life True Religion’s brand heritage and one-of-a-kind aesthetics across an exciting array of home products.”

The collection will be sold through True Religion’s stores and website as well as at major retailers in both the U.S. and Canada.