May 10, 2022
Thanks to blockchain technology, artists can now leverage new tools to earn income, and fans can support their favorite creators by purchasing digital collectibles – art, images and videos, music or trading cards – as non-fungible tokens (NFTs) on Instagram.
Instagram is beginning to test digital collectibles with a handful of U.S. creators and collectors who will be able to share NFTs on Instagram that they have created or bought. This feature includes:
Connecting a digital wallet. Once connected, creators and collectors will have the ability to choose which NFTs from their wallet they would like to share on Instagram.
Sharing digital collectibles. Once a creator or collector posts a digital collectible, it will have a shimmer effect and can display public information, such as a description of the NFT. Posts will also be visible on their profile.
Automatic tagging of both the creator and collector. The creator and collector can be automatically attributed in the digital collectible post (subject to their privacy settings).
“As a purpose driven NFT brand on a mission to remind women that they can be everything they want to be, Boss Beauties couldn’t be more excited to drive even more visibility and awareness through Instagram’s global community,” says Lisa Mayer, founder and chief executive officer, @bossbeautiesnft. “We can’t wait to reach more women so we can educate and empower them to learn about all that is possible through web3 and NFTs.”
Digital collectibles are slated to come to Facebook shortly, and the ablity to allow people to display and share their digital collectibles as AR stickers in Instagram Stories. Over the coming months, we will explore additional features to provide further benefits of this technology to creators and collectors.
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