July 13, 2022
Fleischer Studios, owners of the Betty Boop character, brand licensing agency Global Icons and XLABEL the Web3 brand consultancy have teamed up to launch ‘Boop & Frens,’ an NFT collection focused on bringing together Betty Boop’s community of fans. The collection is also a tribute to the character.
The NFT collection marks the first time Betty Boop will enter the Web3 digital art world. Dropping will be 8,888 NFTs, featuring Betty Boop styled in digital fashion clothes and accessories as seen in her cartoons, and designed by MYAMI Studio, known for creating digital high fashion that can be worn and traded in virtual realities. The official NFT collection mints Aug. 9, known as the official Betty Boop Day and the anniversary of Betty’s 1930 big screen debut.
The ‘Boop & Frens’ NFTs will offer holders multi-layered utility. From access to virtual wearables to fan experiences in the metaverse.
“We are delighted to see Betty Boop step into the metaverse, where community belonging is the cornerstone of the next phase of the Internet,” says Mark Fleischer, president and grandson of Betty Boop creator Max Fleischer, Fleischer Studios.
The Betty Boop NFT collection has been created with the support of several metaverse communities, with more creator partnerships to be announced via the community’s official Discord Boop & Frens.
Each collaboration aligns to Betty Boop’s core values and hopes for an open metaverse, not just technologically but culturally, developing plans to create an ongoing venue and live stage virtually celebrating entertainers, artists and musicians from all corners of the metaverse hosted by Betty.
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