Autograph x ESPN Collaboration Kicks Off with Man in the Arena: Tom Brady NFT Collection

The release coincides with the release of a TV about Brady with the same name.
License Global

April 8, 2022

ESPN

ESPN and Autograph, the Web3 brand co-founded by Tom Brady, have announced a multiyear deal for ESPN’s first NFT. The collaboration kicks off with an NFT collection based on “Man in the Arena: Tom Brady,” the 10-part ESPN+ documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder. 

The “Man in the Arena: Tom Brady Collection,” designed in partnership with Autograph and Religion of Sports, dropped April 6, and is exclusively available to view on Autograph.io and for sale on DraftKings Marketplace. The first NFT release coincides with the documentary becoming more widely available for fans to watch across the entire Disney Bundle – ESPN+, Hulu and Disney+ – for a limited time. 

“This unique collection around Tom’s ‘Man in the Arena’ docuseries marks the beginning of our relationship with ESPN,” says Dillon Rosenblatt, co-founder and chief executive officer, Autograph. “As the first NFT partner for ESPN, the possibilities across sports and technology

are endless, and we couldn’t be more excited to get this content out to the world in a massive way.” 

The collection consists of three ESPN zine covers illustrating Brady’s career, wins and achievements. Brady will also be signing fifty NFTs from the collection. A second collection themed as “Back in the Arena” will drop in conjunction with the debut of the series’ tenth episode on ESPN+. 

“ESPN is excited to offer our first NFTs to meet our fans at the intersection of sports, technology and content,” says Kevin Lopes, vice president of sports business development and innovation, ESPN. “Our work with ESPN Edge has led us to where we are today, exploring new, innovative ways of engaging fans, and we are thrilled to partner with Autograph for this collection and others in the future.” 

 

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