June 13, 2023
ZAG has signed a global licensing agreement with YouTube channel LankyBox for a limited-edition crossover product collaboration with “Miraculous – Tales of Ladybug and Cat Noir.” Jeremy Zag, founder and chief executive officer, ZAG, made the announcement.
“We are super excited to be partnering with ‘Miraculous’ for this collaboration,” said Justin Kroma and Adam McArthur, hosts LankyBox. “We’re passionate about creating content that inspires and entertains our audience, and we know that the ‘Miraculous’ brand embodies that same spirit. We can’t wait to bring our unique LankyBox twist to these amazing characters and share them with our incredible viewers.”
Kids will enter an alternate universe with the “Miraculous” x LankyBox crossover product collaboration, which will include plush, apparel and home décor. All products will feature characters from the LankyBox universe dressed as characters from the “Miraculous” TV series, for example, Ladybug and Boxy and Cat Noir and Foxy. Alongside the plush options, the assortment will include T-shirts and a 2-in-1 blanket pillow. The padded character pillow with storage space for the blanket allows for use in the home and on the go. The “Miraculous” x LankyBox toys will launch in the second half of 2023.
“With the immersive world of LankyBox, Justin Kroma and Adam McArthur have created a pop-culture phenomenon featuring original characters that has propelled viewership with over 25 billion lifetime views,” says Zag. “‘Miraculous’ and LankyBox fans alike are going to clamor to collect these cool limited-edition products created by this unique partnership!”
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