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March 15, 2023
In the initial drop on March 19, fans will be able to purchase Cookie Monster collectibles inspired by the series, exclusively through the VeVe app, available to download on the App Store and Google Play. Additional collectibles from the brand will be released later this year.
“Since 1969, ‘Sesame Street’ has been one of the most beloved and educational children’s programs, delighting kids and adults alike for generations,” says Jennifer Ahearn, vice president, global strategic partnerships and themed entertainment, Sesame Workshop. “Collaborating with VeVe for the series’ first collection of digital collectibles is a great way to celebrate Sesame Street’s enduring legacy and give our long-time fans a new way to showcase their love for ‘Sesame Street’ and its characters.”
“‘Sesame Street’ is one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop on a series of digital collectibles,” says Dan Crothers, chief operating officer, co-founder, VeVe. “We can’t wait to share these with our VeVe community of collectors as well as ‘Sesame Street’ fans who may be new to digital collecting.”
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showrooms as epic 3D dioramas as well as virtually visit, comment on and like showrooms from other collectors. VeVe also offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as share their collectibles through VeVe’s in-app social feed or on external social platforms.
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