July 18, 2022
The Sandbox, a decentralized gaming virtual world and subsidiary of Animoca Brands, has partnered with Tony Hawk and Autograph to create a Tony Hawk LAND in The Sandbox, marking the first entry of Tony Hawk into the metaverse.
Through the partnership, Tony Hawk and The Sandbox will collaborate on Tony Hawk’s 6x6 LAND to build the largest virtual skatepark ever made. In addition, Autograph will create Tony Hawk avatar NFTs based on Tony Hawk and his most iconic skateboards, equipment and apparel including the skateboard he used to land the 900 at the X Games in 1999.
“I have been a fan of new technology all of my life – from the first videogames and home computers with CGI capabilities – so I am fascinated by the metaverse, and excited to bring our culture into the virtual landscape of The Sandbox,” says Tony Hawk.
“Tony Hawk embodies the perseverance of constantly striving for improvement while never giving up, and it forged him into a skateboarding legend and successful entrepreneur,” says Sebastien Borget, chief operating officer and co-founder, The Sandbox. “We share his passion for innovation, creativity and the drive to constantly create something; this is the energy that powers our entertainment metaverse. There’s no better way to bring skateboarding culture to The Sandbox than by following the example of the greatest skateboarder of all time, whose legacy stretches from the sport and lifestyle’s early days to the present and beyond.”
“At Autograph, we strive to build otherwise impossible experiences for communities of fans and this is a step towards our goal of connecting them uniquely and at scale to Tony Hawk and each other,” says Dillon Rosenblatt, co-founder and chief executive officer, Autograph. “We are thrilled to be working with The Sandbox and Tony Hawk on this activation and many others.”
Tony Hawk joins over 300 existing partnerships including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO and CryptoKitties.
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