Range of Elvis-branded projects will be revealed at Elvis On-Chain, per Authentic Brands Group.

License Global

June 2, 2022

4 Min Read
Elvis Presley promotional image.Authentic Brands Group

Elvis Presley Enterprises and web3 studio Run it Wild will roll out a series of new partners for the recently launched Elvis On-Chain, a multi-metaverse NFT project.  

Partners and collaborators include The Sandbox and Decentraland, digital creator, Voxel Architects, wearables designer, DAPPCRAFT, and web3 utility creator, Metakey. 

The next phase of Elvis On-Chain is a digital key that will give fans an all-access pass to the Elvis metaverse, play-to-earn games, Elvis avatars, exclusive wearables and iconic collections procured by the community wallet.  

The new partnerships enable Elvis On-Chain to establish an exclusive meeting place for Elvis fan culture within the metaverse. The celebration of the icon leverages web3 rails to transcend boundaries.  

“These incredible partners, all leaders in the craft, help us build a one-of-a-kind meeting place for Elvis fans,” says Adam De Cata, director, Run It Wild. “The Elvis metaverse will host an array of groundbreaking experiences, generative collections, showcase of rare concerts, fan experiences and real events.”  

“Elvis On-Chain expands the opportunities for fans to come together in new ways,” says Marc Rosen, president, entertainment, Authentic Brands Group (ABG), owner of Elvis Presley Enterprises and Iconoverse. “In a huge commemorative year for Elvis with the launch of Warner Bros. Pictures’ epic big screen drama, ‘Elvis,’ from filmmaker, Baz Luhrmann, catapulting his legacy into the future.”  

Each of the partners within the expanded Elvis metaverse has committed to building a variety of experiences. The Sandbox plans to create Elvis avatars for use in its native game, enabling users to turn into Presley, while also building an immersive and gamified world of Elvis in the metaverse. 

“Elvis Presley is one of the most iconic singers and performers of all time, and this partnership will extend his legacy into the metaverse,” says Sébastien Borget, chief operating officer, co-founder, The Sandbox. “We want to empower his fans to express themselves and become their very own Elvis, creating an exciting way to experience his likeness across generations and keep him forever in the limelight thanks to technology.” 

Digital creators, Voxel Architects, will lead the Sandbox build ensuring Elvis avatars are handcrafted in meticulous detail, and the game leverages the most engaging aspects of his legacy. Following the genesis NFT mint, Decentraland will host The Elvis Block Party, the first Guinness World Record in the metaverse for most Elvis impersonators in one place. The Elvis Block Party will welcome Elvis fans from around the world to honor the music, dance moves, outfits, cars, movies and enduring legacy of The King of Rock ‘n’ Roll. The party will be held in Decentraland.  

Attendees will be able to access Elvis wearables including an Elvis jumpsuit and an Elvis-styled wig. Elvis Genesis Key holders will be gifted officially licensed Elvis Decentraland wearables. The collection will include his iconic jumpsuits, outfits, shoes, wigs and sunglasses. An official GWR Adjudicator will attend and announce the record against key guidelines set for the world’s-first. 

Vegas City, primary land owner of the largest entertainment district in Decentraland, will be supporting the build of the unique Elvis Block Party experience in the largest and best known social casino in the metaverse. 

Alongside Run it Wild, DAPPCRAFT will design all the officially licensed wearables for The Elvis Block Party reimagined for the digital age from Elvis’ iconic wardrobe.  

“We’ve brought history to life, in a new reality – the Metaverse,” says Demian G, chief executive officer, co-founder, DAPPCRAFT. “Every fan can feel like a rock star in these wearables, just like their idol.” 

On the back of a $3.5 million raise led by Animoca Brands, Metakey will serve as a hallmark partner project, inspiring its community and setting the tone for Elvis’ future interoperability. 

“Elvis ‘shook up’ the music industry in the 1950s and it is that sort of cultural impact that we at The Metakey like to champion,” says Matty, founder, The Metakey. “I look forward to sharing his historic legacy to our community and introducing him to the web3 space.” 

The fan-controlled NFT offers unprecedented access, as buyers of the one-of-a-kind Elvis Genesis NFTs have the opportunity to vote on future releases from the vault and shape the future of Elvis on the blockchain. The Elvis On-Chain litepaper hints at an upgrade to an Elvis DAO to govern the project.  

The Elvis Genesis mint will take place in early June and the GWR Elvis Block Party Decentraland event will be held shortly after. For updates and Elvis Genesis Key NFT mint date announcement follow @elvisonchain on Twitter. For more information and the litepaper, visit Elvis.onchainvault.io/

About the Author(s)

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