Sorare Partners with Premier League

Collab launches digital player cards and online fantasy competitions.

License Global, Content Editor

February 6, 2023

1 Min Read
(From L to R): Bruno Guimares, Erling Haaland, William Saliba, Rodrigo, Mason Mount and Darwin Nuñez.
(From L to R): Bruno Guimares, Erling Haaland, William Saliba, Rodrigo, Mason Mount and Darwin Nuñez.Sorare

Soccer fans around the world can now collect, buy, sell and trade officially licensed digital cards featuring every player from across the Premier League’s 20 clubs – building and competing with custom teams to win big rewards, just like a professional club owner. 

Sorare managers can play with their favorite Premier League stars in either Premier League-specific or global soccer competitions. Sorare has partnerships with over 300 football clubs and teams around the world, including Europe’s top leagues. 

The new Premier League competition mirrors existing “Sorare: Football” rules and gameplay: 

  • Draft eight players from dozens of professional leagues around the world, including the top leagues in Europe

  • Scout, buy, sell and trade digital player cards to build your lineup

  • Select a five-a-side team and enter a variety of free, twice-weekly competitions

  • Compete with other Managers around the world for rewards – like tickets, merch, Ethereum and VIP player experiences – with scoring determined by players’ real-life performance

The partnership provides fans of the Premier League – the world’s most-watched football competition – a new way to connect with the clubs and players they love. 

“The way that supporters follow their favorite teams and players is evolving and the Premier League is always looking for ways to engage with fans,” says Richard Masters, chief executive, Premier League. “Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world. We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.” 

Related:Sorare Teams up with the NBA and NBPA

Read more about:

Barclays Premier League

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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