September 9, 2022
The National Basketball Association (NBA), National Basketball Players Association (NBPA) and Sorare today announced a multi-year partnership that makes Sorare the Official NFT Fantasy Partner of the NBA. Sorare will launch the first officially licensed, free-to-play digital collectible -based fantasy basketball game, which will be released this fall for the NBA’s 2022–23 season.
The game will provide fans a new opportunity to interact with the league and compete through a fantasy gaming experience that offers users the ability to create a lineup of NFT based digital collectibles representing their favorite players and teams. They can then earn points based on the real-life performance of NBA players. As part of the partnership, Sorare will have the rights to utilize official NBA league and team logos across its products.
“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,” says Adam Silver, commissioner, NBA. “With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”
“Basketball is one of the most popular sports in the world and we are excited to bring fans even closer to their favorite teams and players through ‘Sorare: NBA,’” says Nicolas Julia, co-founder and chief executive officer, Sorare. “The NBA and the players have been at the forefront of digital experiences and collectibles and our game gives basketball fans the ultimate sports entertainment experience where they can play like a general manager, own their own game, and foster real-world connections.”
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