Mattel’s Masters of the Universe is Debut Brand on Cryptoys NFT Platform

Masters of the Universe franchise celebrates its 40th anniversary with expansion into digital toy collecting.

License Global

July 7, 2022

1 Min Read
Masters of the Universe as featured on Cryptoys.
Masters of the Universe as featured on Cryptoys.Cyrptoys

Cryptoys, a new NFT platform that combines toys, gaming and entertainment to create an expansive playable universe, has announced Masters of the Universe will be the first brand to launch on its NFT platform this fall as part of its global, multiyear partnership with Mattel. Mattel is the only toy company partner on the platform. 

The upcoming launch, timed to the Masters of the Universe 40th anniversary this fall, will bring digital toys into a collectible, interactive world through the Cryptoys platform. 

Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where lapel pins featuring characters, He-Man, Skeletor and Battle Cat, will be given away daily at the Mattel booth. Also, at the Mattel booth on Friday, July 22 from 1 to 2 pm, Cryptoys artists will be on hand to sign a poster. Fans who scan QR codes at Mattel’s booth can register to receive SDCC 2022 NFT gifts from Cryptoys. 

“The Masters of the Universe franchise is full of iconic characters and rich mythology that fans have been watching, playing with and collecting for four decades,” says Will Weinraub, chief executive officer and co-founder, OnChain Studios. “Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to expand these beloved characters into the metaverse."

Related:Mattel, Epic Announce Brand Experiences for Upcoming Adventure Park

Mattel is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like