KINGSHIP, NFT Supergroup, Partners with M&M'S for its Tour RiderKINGSHIP, NFT Supergroup, Partners with M&M'S for its Tour Rider
Captain, KING, Arnell, Hud and 10:22PM pay homage to M&M’S place in rock ’n’ roll lore with the release of three limited collectible packages.
August 25, 2022
KINGSHIP, the NFT supergroup created by 10:22PM, consisting of three Bored Apes and one Mutant Ape, has announced it will appear on limited-edition boxes of M&M’S in honor of KINGSHIP’s mythological tour rider, containing required backstage items, which always includes M&M’S candies of all colors.
The fundamental inspiration for this collaboration with M&M’S is rooted in rock ‘n’ roll lore and legend. For decades, rock bands notoriously insisted on tour riders to satisfy talent requests for specific backstage beverages, snacks and accommodations. Mars’ candies – including M&M’S, have been included in some of the most discerning requests from some of rock’s most illustrious legends.
KINGSHIP – Captain, KING, Arnell and Hud – made sure to request bowls of colorful M&M’S within its precious show rider. But was the band checking to see if the venue can follow directions?
The physical collectible boxes have been created for fans of both KINGSHIP and M&M’S and are only available for a limited time. Just 4,000 have been created in total: The Gold edition, the rarest version, comes in a white-and-gold foil gift box and includes custom-printed candies with KINGSHIP group members, Captain, KING, Arnell and Hud in individually numbered boxes from 1 to 100. M&M’S will also produce only 3,900 exclusive celebratory gift boxes in brown. There will also be 6,000 gift jars of the candies available to fans in the U.S. for a limited time.
Holders of KINGSHIP Key Card NFTs were the first to know about the exclusive collaboration and were given an early opportunity to access the products.
“Consumers’ expectations for what they want from their favorite brands has shifted, and at Mars, we know we need to be more innovative than ever with such a culturally famous brand like M&M’S,” says Jane Hwang, global vice president, Mars Wrigley. “We’re excited to continue our Mars foray into the metaverse through this partnership with 10:22PM and KINGSHIP, as a way to engage our fans in a new and exciting space.”
“KINGSHIP is a group dedicated to the art of storytelling, so it was a great opportunity for us to both pay homage to rock ’n’ roll history, and one of the greatest bands of all time, but also create a unique fan experience for those that have joined this community at the start of their journey,” says Celine Joshua, founder of 10:22PM and creator of KINGSHIP. “We are grateful to Mars and team at M&M’S for this incredible partnership to help introduce KINGSHIP and NFT culture to the masses, alongside M&M’S, a true icon of pop culture.”
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