June 2, 2022
M&M'S has announced the brand is partnering with musician, Lil Nas X. The brand announced an evolved purpose, focused on creating a world where everyone feels they belong.
"In the world Mars wants tomorrow, society is inclusive,” says Allison Miazga-Bedrick, senior brand director, Mars Wrigley. "And through the M&M'S brand we're committed to inspiring moments of connection and fun by encouraging a deeper sense of belonging. Music is one of the most powerful tools to bring people together. Like our iconic M&M'S brand, music sparks nostalgia, memories and fun and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M'S role within entertainment."
With the collaboration, Lil Nas X and M&M'S will leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections and enjoy more moments of fun through a series of initiatives set to kick off later this year.
"M&M'S is iconic and I'm a huge fan of the brand," says Lil Nas X. "I'm excited to work with them on some really cool projects this year that are as colorful as they are."
In addition to the upcoming collaboration with Lil Nas X, M&M'S will be rolling out a series of music-centric initiatives to support the platform and connect with fans in a meaningful way. Most recently, M&M'S partnered with NBCUniversal on the series, “American Song Contest,” which featured the M&M'S Music Lounge. M&M'S will have a presence at several summer festivals and at M&M'S Music Lounge.
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