July 22, 2022
Nifty’s, a platform for NFT-powered fan communities, and Sony Pictures Consumer Products are collaborating ahead of the release of “Bullet Train” on Aug. 5 to launch a two-part NFT program, making digital collectibles from the film accessible to all moviegoers and fans. The new NFT program is available now and eligible consumers who purchase select advance-sale tickets for the film through AMC Theatres, Cinemark and Regal in the U.S., Cineplex in Canada and ODEON in the U.K. and Ireland will receive a free Momonga NFT. Each NFT will be distinct, focusing on one exclusive Momonga from the film for each theater chain. Users will be able to trade the NFTs on Nifty’s secondary marketplace.
“We are thrilled to be making NFTs accessible to those eligible fans going to see ‘Bullet Train’ in theaters,” says Jamie Stevens, executive vice president, Worldwide Consumer Products, Sony Pictures Entertainment. “Together with Nifty’s, we have truly brought the spirit of this film to life with these unique anime-style digital collectibles.”
After the film’s release, Nifty’s and Sony Pictures Consumer Products will launch the collaboration’s second phase, an anime-style interactive picture for proof program inspired by the film.
“We believe fans of action and anime are going to love ‘Bullet Train,’ and we are thrilled to be collaborating with Sony Pictures Consumer Products to give moviegoers and fans a whole new way to connect with the film and these characters through NFTs,” says Jeff Marsilio, chief executive officer and co-founder, Nifty’s. “We are so proud of the visual creative this avatar program has delivered and know that as avatar holders continue to engage and be rewarded, they will find continued community and excitement in this world.”
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