Azerion, ITV Studios‘ ‘Love Island’ to Expand Hotel Hideaway Experience

Following the success of their initial partnership, Azerion and ITV Studios continue to bring new experiences to players and plan to launch a monthly World of “Love Island” quiz series. 

The first of a monthly World of “Love Island” quiz series will be hosted in Hotel Hideaway on Sept. 1, as part of their global digital content partnership. Players can now join other beach-body-ready avatars in the Love Island Villa as they are shown footage from “Love Island” shows worldwide to test their knowledge.  

With the new immersive World of “Love Island” quiz experience, players must answer questions such as: What happens next? What color swim shorts was he wearing? Which country is this Islander from? The game works by stepping on platforms A, B and C until the platform with the right answer lights up. With three rounds, each containing five questions, being broadcasted four times a day (to cover all time zones), players will never miss out on proving who’s the biggest “Love Island” expert around; with all participants receiving an exclusive pin to show off.  

“‘Love Island’ has such a loyal and engaged fanbase: by bringing the show to Hotel Hideaway, players feel actively involved as they experience the life of an Islander in the ‘Love Island’ villa,” says Kim Dingler, chief creative officer, global entertainment, ITV Studios. 

Related:ITV Studios, Revolution Beauty Launch ‘Love Island’ Collection

“The ‘Love Island’ experience in Hotel Hideaway has been such a great success, showcasing the many possibilities for brands to engage with consumers in an organic way,” says Jurriaan van Teunenbroek, vice president, games and content, Azerion. “This partnership demonstrates the opportunities of in-game advertising and branding, capturing the attention of millions of actively engaged audiences and coupling it with a successful TV show to increase cross-marketing strategies.”