'Love Island’ Opens Virtual Villa in Hotel Hideaway; Partnership Kicks off with New Season Premiere

ITV Studios and Azerion launch global digital content partnership.

June 6, 2022

Azerion and

have announced a new collaboration that kicks off by bringing “Love Island” to Hotel Hideaway, a 3D online social community. Timed with the season premiere of “Love Island,” Hotel Hideaway players can access “Love Island” content for their avatars and hang out at the “Love Island” villa.

“Love Island” outfits, hair styles, themed profile backgrounds and items appearing in the show will all feature in Hotel Hideaway as part of a way for players to engage with the iconic “Love Island” brand.

“We are thrilled to welcome ‘Love Island’ into Hotel Hideaway this summer,” says Madelon Smittenaar, business development manager, Azerion. “This is such a perfect match. We have regular item drops and interactive events in store for new and existing players around the world, who will have a unique opportunity to share the ‘Love Island’ experience with their friends.”

“With our player base it makes total sense for Hotel Hideaway to collaborate with ‘Love Island’ as they join our

extensive list of partnered IPs,” says Jurriaan van Teunenbroek, vice president of games and content, Azerion. “Hotel Hideaway brings a multitude of ways for the ‘Love Island’ fan base to engage and feel part of the show as it becomes a hot destination this summer!”

“We are excited to partner with Azerion,” says Kim Dingler, chief creative officer of global entertainment, ITV Studios. “Hotel Hideaway and ‘Love Island’ have a perfect brand fit. We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island Villa.”