May 26, 2022
The Makeup Revolution x Love Island collection is inspired by the Love Island Villa and its contestants and will go on sale from May 27 worldwide. In addition to the global retail and e-commerce launch, ITV and Revolution Beauty have signed exclusive deals with Walgreens in the U.S. and Boots in the U.K.
“With ‘Love Island’ quickly becoming a global sensation, we are thrilled to bring summers in the Villa to life through the limited-edition makeup collection,” says Adam Minto, chief executive officer, founder, Revolution Beauty.
“We are super excited to partner up with Revolution Beauty and are thrilled that ‘Love Island’ fans all over the world will be able to recreate the looks of the Islanders,” says Lucie Stoffers, head, brand licensing, ITV Studios, Global Entertainment. “Revolution Beauty and ‘Love Island’ are both beloved brands that fit perfectly together."
Viewed across 21 territories, “Love Island” sits among ITV’s portfolio of entertainment from “I’m a Celebrity ... Get Me Out of Here!” to “The Chase,” “The Voice,” “Hell’s Kitchen,” “Schitt’s Creek,” “Thunderbirds” and more.
Read more about:ITV Studios Global Entertainment
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