Partnership aims to tap into South American fanbase strategically.

License Global

August 7, 2023

1 Min Read
Bravado, Redibra logos
Bravado, Redibra logosBravado, Redibra

Bravado, Universal Music Group’s music merchandise and brand management company, has partnered with brand licensing and extension agency, Redibra, as the official licensing agent in Brazil.

Bravado and Redibra have come together to strategically tap into the passionate fan base, where fans actively seek ways to extend their relationship with their favorite artists.

Redibra, known for translating fandom into tangible experiences through consumer products and experiential retail opportunities, will help to craft a relationship between Brazilian fans and their favorite music artists.

“We are thrilled to have the opportunity to create incredible products and experiences for the dedicated music fan community in Brazil,” says David Diesendruck, chief executive officer, Redibra.

“Finding creative ways to connect our fans and artists around the world is the very foundation of our DNA,” says Matt Young, president, Bravado. “The partnership between Redibra and Bravado elevates the fan and artist experience in one of the most passionate music fan bases in world.”

Redibra’s strategic approach in building brands across multiple categories with quality partners coincides with Bravado’s vision. Together, they seek to elevate the overall fan experience, allowing them to showcase their loyalty and immerse themselves in the world of their favorite music groups.

Related:10 Minutes With … Bravado/Epic Rights on Licensing Music Artists

About the Author(s)

License Global

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