Exclusive shopping experience celebrates the start of Beatlemania.

License Global

February 13, 2024

2 Min Read
The Beatles on the Ed Sullivan show.
The Beatles on the Ed Sullivan show.Bravado

In celebration of the 60th anniversary of  The Beatles visiting the U.S. for the first time, comes an experience in partnership with Universal Music Group’s (UMG) merchandise and brand management company, Bravado, with Apple Corps. The First U.S. Visit Virtual Shopping Experience will allow fans to immerse themselves in the band’s history with exclusive merchandise and interactive elements.  

On Feb. 7, 1964, Beatlemania officially reached the U.S. when the band stepped off Pan Am Flight 101 at John F. Kennedy Airport in New York City to the reception of thousands of fans and journalists. Two days later, Ed Sullivan took the stage at Studio 50 proclaiming, “Ladies and gentleman, The Beatles!” to a then record-setting TV audience of 75 million Americans. The following week included an overnight visit to Washington D.C., two sold-out shows at New York’s Carnegie Hall and another live performance on The Ed Sullivan Showfrom Miami. 

Beatlemania reached a fever pitch in the American consciousness, and the band’s “Ed Sullivan Show” appearances were a watershed cultural moment of the 1960s. Later that year, The Beatles would set out on their first, record-breaking North American tour. 

To celebrate the 60th anniversary, Bravado has partnered with sister company, Fame House, to build a virtual, interactive experience for fans old and new for fans to shop new and exclusive merchandise while journeying through the band’s trip via interactive elements. Highlights include a recreation of the show’s set from their first performance, a timeline with archival footage and interviews, a photo booth experience with the chance to be The Fifth Beatle and digital postcards. The experience is live at Usastore.thebeatles.com/. 

Related:Making Hits in Music Licensing

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License Global

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