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Radar Licensing to Rep ‘Willy's Wonderland’

Radar Licensing appointed global licensing and merchandising agent to represent “Willy’s Wonderland.”

Following the PVOD release of “Willy’s Wonderland,” Landmark Studio Group has announced the appointment of Radar Licensing as the global licensing agent to spearhead the development of a worldwide consumer products retail program for the horror thriller.

“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” says David Ozer, chief executive officer, Landmark. “Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace!”

Radar Licensing will create a licensing and merchandising program for mass, specialty and online retailers across a multitude of categories, including apparel, accessories, publishing, electronics, toys and costumes. Radar Licensing has appointed its first licensee, Changes, as apparel partner to replicate Willy’s t-shirt for availability this spring. Landmark and Radar Licensing anticipate additional products for Willy’s Wonderland to begin hitting retail in Q3 2021.

“With its multi-genre appeal, ‘Willy’s Wonderland’ has so many fantastical elements from which we can develop a merch program,” says David Imhoff, president, Radar Licensing. “We look forward to working with Landmark to develop and bring these products to retail.”

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