October 17, 2023
A new brand-wide Gatherings by Sheraton program propels the hospitality brand’s legacy as “The World’s Gathering Place,” with its first collab rooted in enriching guests’ stays.
Sheraton and Reese’s Book Club (RBC), a part of Candle Media’s Hello Sunshine, have partnered to launch the first Reese’s Book Club x Sheraton Lobby Library at select Sheraton locations worldwide.
“Sheraton Hotels & Resorts, with its rich legacy, has always stood as a place where communities come together, and Gatherings by Sheraton is an extension of that ethos,” says Amanda Nichols, global brand leader, Sheraton Hotels & Resorts. “Given our commitment to being ‘The World’s Gathering Place,’ we’re excited to partner with Reese’s Book Club, the internet’s biggest book club. Through books, we dream; through travel, we live those dreams. Now, guests and book enthusiasts from every corner of the globe can come together at Sheraton and create new stories, connections and memories.”
“At Hello Sunshine, we believe that books bond us – they have the incredible power to connect people across borders, cultures and experiences,” says Sarah Harden, chief executive officer, Hello Sunshine. “The power of storytelling to inspire and connect a community is at the foundation of Reese’s Book Club, and we’re thrilled to partner with Sheraton Hotels & Resorts on this special program and continue to unite global communities and inspire conversation through the joy of reading. We’re excited to see how a shared love for books will create meaningful moments and lasting connections in Sheraton lobbies around the world.”
The Reese’s Book Club x Sheraton Lobby Library will pop up at select hotels worldwide, beginning with Sheraton Grand Los Angeles, Oct. 11-Nov. 12, followed by Sheraton Centre Toronto Hotel and Sheraton Grand London Park Lane in early 2024.
Sheraton’s new Lobby Libraries will serve as the official backdrop for a signature “Beyond the Page” moderated speaker series. The series will feature women authors from Reese’s Book Club’s curated network, book tours and signings. Guests can also discover the full back catalog of Reese’s Book Club picks, as well as new genres and local book selections, either by cozying up inside the Lobby Library, checking out a book to enjoy in the comfort of their guest room or purchasing a copy to take home.
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