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Wine and literature lovers can open their next story this spring.
March 14, 2022
SIMI Winery of Sonoma County has shared the next chapter in its novel partnership with Reese's Book Club (RBC), the book club established by Hello Sunshine founder Reese Witherspoon, by introducing the Editor's Collection Rosé.
This new-to-market rosé is the latest from the partnership first announced in November with the Editor's Collection, a limited-edition box set of two SIMI wines. Together, the brands continue to spotlight diverse female narratives and deepen connections within the community by offering book club members, wine drinkers and lovers of literature more ways to engage with stories and each other.
The Editor's Collection Rosé is a pale pink, medium-bodied blend with light fruit flavors for a dry, Provence-style wine. The new offering was developed collaboratively over the last year and uses pinot noir grapes sourced from throughout California.
"As a partnership rooted in celebrating narratives that place women at the center, we could not be more excited to turn this next page together," says Mallika Monteiro, executive vice president, chief growth, strategy and digital officer, Constellation Brands, parent company of SIMI Winery. "We believe the launch of the Editor's Collection Rosé really delivers on all key rosé trends: a celebrity collaboration, an American-origin product created by a world-class, female-led winemaking team and a fan-favorite, Provence-style wine that over-indexes with female audiences."
"Together, our teams collaborated on all aspects – from the liquid to the label design – to create an offering truly reflective of what our readers are looking for that also naturally pairs with a good book and great company," says Sarah Harden, chief executive officer, Hello Sunshine. "The Editor's Collection Rosé exemplifies the quality and thoughtful craftsmanship behind both of our brands and will be a focus [of] many chapters to come."
The Editor's Collection Rosé is available nationally, as well as on the SIMI website. A portion of profits will benefit the Readership, the Reese's Book Club collection of efforts to support literacy.
Read more about:Reese Witherspoon
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