Sponsored By

Wine and literature lovers can open their next story this spring.

License Global

March 14, 2022

2 Min Read

SIMI Winery of Sonoma County has shared the next chapter in its novel partnership with Reese's Book Club (RBC), the book club established by Hello Sunshine founder Reese Witherspoon, by introducing the Editor's Collection Rosé.   

This new-to-market rosé is the latest from the partnership first announced in November with the Editor's Collection, a limited-edition box set of two SIMI wines. Together, the brands continue to spotlight diverse female narratives and deepen connections within the community by offering book club members, wine drinkers and lovers of literature more ways to engage with stories and each other.  

The Editor's Collection Rosé is a pale pink, medium-bodied blend with light fruit flavors for a dry, Provence-style wine. The new offering was developed collaboratively over the last year and uses pinot noir grapes sourced from throughout California.  

"As a partnership rooted in celebrating narratives that place women at the center, we could not be more excited to turn this next page together," says Mallika Monteiro, executive vice president, chief growth, strategy and digital officer, Constellation Brands, parent company of SIMI Winery. "We believe the launch of the Editor's Collection Rosé really delivers on all key rosé trends: a celebrity collaboration, an American-origin product created by a world-class, female-led winemaking team and a fan-favorite, Provence-style wine that over-indexes with female audiences."   

"Together, our teams collaborated on all aspects – from the liquid to the label design – to create an offering truly reflective of what our readers are looking for that also naturally pairs with a good book and great company," says Sarah Harden, chief executive officer, Hello Sunshine. "The Editor's Collection Rosé exemplifies the quality and thoughtful craftsmanship behind both of our brands and will be a focus [of] many chapters to come."  

The Editor's Collection Rosé is available nationally, as well as on the SIMI website. A portion of profits will benefit the Readership, the Reese's Book Club collection of efforts to support literacy.   

Read more about:

Reese Witherspoon

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like