, a global bank, payments and shopping service, and
have announced the opening of House of Y2K, an interactive pop-up in Los Angeles that explores the evolution of shopping and trends from the 2000s through today. Designed to highlight three themes – technology, fashion and beauty – the pop-up will transport guests back in time to the dial-up era where shopping was anything but smooth, before guiding them into a modern, serene Klarna world, filled with elevated shopping touchpoints, makeover moments and iconic items from Paris Hilton’s private archives. Opening on Feb. 24 on Melrose Avenue, the pop-up coincides with the launch of a Paris Hilton x Klarna limited-edition velour tracksuit, available exclusively through the Klarna app.
“The 2000s were such a special moment in pop culture and I love that so many of the iconic fashion trends are back in the mainstream,” says Paris Hilton, chief executive officer, 11:11 Media. “I’m excited for fans to visit the ‘House of Y2K’
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