Monster Jam Announces JCB Partnership

Partnership will see JCB integrated into global Monster Jam merchandise program.

License Global

November 14, 2023

2 Min Read
JCB Digatron, Monster Jam
JCB DigatronMonster Jam

Monster Jam has announced a multiyear partnership with JCB, a construction and agricultural equipment manufacturer. The collaboration establishes JCB as the official heavy equipment partner of Monster Jam.

The partnership features the addition of a new truck design to the fleet – JCB DIGatron. Designed in conjunction with JCB’s engineering team and inspired by JCB’s construction equipment, the new Monster Jam truck will be driven by reigning Monster Jam World Finals Racing champion, Tristan England. DIGatron will make its debut at Monster Jam in January at the Alamodome, San Antonio.

“The Monster Jam and JCB partnership brings together two long-standing, family businesses that are both committed to providing the highest value to our customers, including performance and innovation,” says Juliette Feld Grossman, chief operating officer, Feld Entertainment. “We are excited to welcome JCB into the Monster Jam family.”

Earlier this year, License Global spoke with Jeff Bialosky, senior vice president, global partnerships, and Janet Krug, senior director, licensing, Feld Entertainment, to get the latest news for its properties.

At selected events where DIGatron is participating, JCB will be providing equipment to support track construction as well as a JCB 457-wheel loader vehicle for recovery purposes. Being an integral part of Monster Jam events and play, JCB will also be integrated into the global Monster Jam merchandise program. 

Related:Family Fun with Feld Entertainment

“Quite uniquely JCB is still today a family business, as are many of our dealer partners and the customers that we serve,” says Richard Fox-Marrs, president, chief executive officer, JCB North America. “In this industry of hard-working people, we all spend significant time away from our families. Therefore, this exciting new partnership is particularly special as it will provide an all-inclusive, family-friendly experience that can be enjoyed by all. JCB prides itself in doing different, and having a little fun at the same time, so we believe the partnership with Monster Jam and creation of the JCB DIGatron is a perfect fit.”

“Our family is delighted by the partnership between Monster Jam and JCB,” says Alice Bamford, director, JCB and daughter of Anthony Bamford, chairman, JCB. “Our son, Otis, is the original Monster Jam fan in our family and it is through his eyes that we realized how incredible it could be to join forces with another family business like Feld Entertainment. Both companies share the same values of innovation, dedication, passion and attention to detail. We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families and our customers across North America.” 

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License Global

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