Seussian tales hit the road with the announcement of a North American tour.

License Global

September 6, 2019

1 Min Read

Kilburn Live has partnered with Dr. Seuss Enterprises, a global leader in educational entertainment, to create an interactive and immersive tour experience.

The Dr. Seuss Experience is a 15,000-square-foot experience that takes participants on a journey through the wondrous world of Dr. Seuss. Different Seussian tales inspire each themed area of the tour. Stories used in the experience include The Cat In The Hat, Horton Hears A Who! and The Lorax.

"We are extremely fortunate to have been given a chance to partner with Dr. Seuss Enterprises to create this truly innovative experience," says Mark Manuel, chief executive officer, Kilburn. "Audiences yearn for great new entertainment, and at Kilburn, we aim to create new forms of live attractions that are compellingly different. Our entire team grew up reading Dr. Seuss, and we have watched our children grow up doing the same. There was a lot of responsibility on our shoulders to represent this property properly."

The colorful experience aims to bring the art of the story to life while exploring the social message at the root of each featured story. Its centerpiece that will anchor the whole experience is an interconnected maze comprised of thousands of suspended balloons and inspired by Oh The Places You'll Go!

The Dr. Seuss Experience will kick off in Toronto, Canada in October. From Toronto, the experience will travel to multiple cities across the U.S.

The Kilburn partnership adds to previous partnerships with Dr. Seuss Enterprises and companies such as Peter Alexander and Leap Year Publishing.

Read more about:

Dr. Seuss

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like