Dr. Seuss Enterprises Leaps into Back-to-School Deal

Leap Year Publishing partners with Dr. Seuss Enterprises for back-to-school season.

License Global

July 17, 2019

1 Min Read

Dr. Seuss Enterprises has partnered with Leap Year Publishing for new licensed products inspired by the work of children’s author Theodor Geisel.

The new collection follows the debut of products by the two companies late last year. The renewed partnership will see the creation of consumer products, including:

  • washable super jumbo crayons;

  • 25-piece artist brush set;

  • washable watercolor paints;

  • stickers;

  • doodle pads and

  • backpacks.

The deal continues a string of licensing partnerships for the Dr. Seuss brand. Earlier this year, the property was leveraged by a variety of licensees as part of a grad season push.

Read more about:

Dr. Seuss

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like