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Kilburn Live and Peanuts Worldwide Open Immersive Interactive AttractionKilburn Live and Peanuts Worldwide Open Immersive Interactive Attraction
The Search for Snoopy: A Peanuts Adventure is now open at the Ala Moana Center for a limited run before embarking on a North American tour.
License Global
July 25, 2022
2 Min Read
"The Search for Snoopy: A Peanuts Adventure."Kilburn Live/Peanuts
Kilburn Live has announced the opening of a new immersive attraction, The Search for Snoopy: A Peanuts Adventure. Created alongside Peanuts Worldwide, the adventure will take people inside the Peanuts world at Hawaii’s Ala Moana Center.
Among many of the familiar locales within the Peanuts neighborhood, visitors can stop visit:
Snoopy’s Doghouse – Guests will see this house’s interior
Charlie Brown’s Bedroom – Inside will be a shout meter for guests to see where they rank on a Peanuts scale
Lucy Psychiatry Booth – Guests can pick up the phone and hear advice from Lucy
The Classroom – Classroom features two adult microphones that translate everything into the trademark grown-up voice.
“We are extremely excited to bring this Peanuts adventure to life,” says Mark Manuel, chief executive officer, Kilburn. “Working with the Peanuts team was an honor for us all and ensured the authenticity of this activation was top of mind from the beginning. This brand means so much to so many people on so many different levels we had to get it right. For the first time, guests can enter the iconic Peanuts world and find incredibly fun surprises at every corner. I suspect people will be blown away when they step into and experience this unforgettable adventure.”
Kilburn Live also invites people to visit the Search for Snoopy website to upload a video message expressing what Peanuts means to each of them. Three guests with the most impactful messages will be invited to visit the Adventure in an all-expense paid trip to Hawaii with family members and/or friends.
“We’re truly excited for guests to immerse themselves in this completely original story-focused family experience,” says Craig Herman, vice president, location-based experiences, Peanuts Worldwide. “It’s been a labor of love to bring the world-famous strip to life; kids of all ages will delight in this wonderfully imaginative adventure-themed attraction.”
“We’re pleased to welcome Kilburn Live and the Peanuts attraction to Ala Moana Center for both residents and visitors to enjoy,” says Jake Wilson, vice president and senior general manager, Ala Moana Center. “This unique experience is the perfect fit for Ala Moana Center as we look to diversify our mix of retail, restaurant and entertainment offerings with more family-friendly options.”
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