July 28, 2022
:" Magic at Play will make its world debut at Chicago's Water Tower Place on Nov. 11. Created by Superfly X and Warner Bros. Themed Entertainment, the first-of-its-kind attraction features 30,000 square feet of hands-on magical interactivity including games, exploration, sensory activations and more that celebrate Harry's journey in discovering the wizarding world.
"When we set out to create 'Harry Potter:' Magic at Play with our partners at Superfly X, we knew we wanted to bring Harry Potter's world to fans in a hands-on and tactile way that gives all ages, but especially our younger guests, the ability to experience and play with the wizarding world like never before," says Peter van Roden, senior vice president, Warner Bros. Themed Entertainment. "From the moment guests arrive, they are immersed in Harry's story and are active participants in their journey through innovative play, experiential sets, games and more."
"Over
In May, Moscatelli took part in the keynote for Day 2 of
Licensing Expo 2022, "
From Dream to Reality: The Power of Licensing for Location-Based Entertainment."
Guests can explore the Dursley's living room, step onto a boat and prepare to cross the Great Lake to Hogwarts, attend Hogwarts' classes, practice Quidditch fundamentals and more.
'Harry Potter:' Magic at Play will also feature a gift shop open to both ticketed and non-ticketed guests. The gift shop will offer a wide range of bespoke and licensed items alongside themed food and beverage including Butterbeer.
Tickets are on sale on Aug. 3 at 10 a.m. CT at HarryPotterMagicAtPlay.com.
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