Falcon’s Beyond, Tanseisha to Develop Immersive Entertainment

Falcon’s Beyond has announced it intends to work with Tanseisha Co., a Tokyo-based designer and creator of commercial and cultural facilities. The two companies will explore collaborating to develop new themed entertainment experiences, to bring popular Japanese anime and manga intellectual property to life through location-based entertainment (LBE), games, movies and more. 

To create the new experiences, Falcon’s plans to activate its slate of proprietary attractions and technologies in Japan for the first time. Among the company’s consumer experiences are ON!X Theater, a ride system; the Suspended Theater, which brings the sensation of flight to life and the CircuMotion Theater, featuring integrated 3D media. Specific IP-focused projects developed through the collaboration will be announced in the future. 

“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond Global. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”     

“By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to new heights in Japan and around the world,” says Wakamatsu Masato, executive officer, general manager, cross media innovation headquarters, Tanseisha. “Falcon’s has proven itself as a leader in themed entertainment attractions, and we look forward to introducing and sharing their expertise to our market.” 

This announcement comes on the heels of a deal with The Hershey Company to create Hershey-themed experiential attraction and retail experiences, ongoing collaboration with Qiddiya Investment Company in Saudi Arabia on immersive entertainment projects and innovative virtual sea life entertainment experiences under development with Raging Power Limited, an arm of K11 Group, throughout China. It also expands the company’s global footprint in Asia, following the partnership it forged with K11 in 2023 and the opening of its Philippines office last year.