Attractions are based on anime and manga.

License Global

January 18, 2024

2 Min Read
Wakamatsu Masato and Cecil D. Magpuri.
Wakamatsu Masato and Cecil D. Magpuri.Falcon's Beyond

Falcon’s Beyond has announced it intends to work with Tanseisha Co., a Tokyo-based designer and creator of commercial and cultural facilities. The two companies will explore collaborating to develop new themed entertainment experiences, to bring popular Japanese anime and manga intellectual property to life through location-based entertainment (LBE), games, movies and more. 

To create the new experiences, Falcon’s plans to activate its slate of proprietary attractions and technologies in Japan for the first time. Among the company’s consumer experiences are ON!X Theater, a ride system; the Suspended Theater, which brings the sensation of flight to life and the CircuMotion Theater, featuring integrated 3D media. Specific IP-focused projects developed through the collaboration will be announced in the future. 

“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond Global. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”     

“By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to new heights in Japan and around the world,” says Wakamatsu Masato, executive officer, general manager, cross media innovation headquarters, Tanseisha. “Falcon’s has proven itself as a leader in themed entertainment attractions, and we look forward to introducing and sharing their expertise to our market.” 

This announcement comes on the heels of a deal with The Hershey Company to create Hershey-themed experiential attraction and retail experiences, ongoing collaboration with Qiddiya Investment Company in Saudi Arabia on immersive entertainment projects and innovative virtual sea life entertainment experiences under development with Raging Power Limited, an arm of K11 Group, throughout China. It also expands the company’s global footprint in Asia, following the partnership it forged with K11 in 2023 and the opening of its Philippines office last year. 

Read more about:

Falcon's BeyondAsia

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like