Hershey’s “retailtainment” venues will open globally.

License Global

January 9, 2024

1 Min Read
(L) Ernie Savo (R) Cecil D. Magpuri.
(L) Ernie Savo (R) Cecil D. Magpuri.Falcon's Beyond

Falcon’s Beyond has announced a licensing agreement with The Hershey Company. Through this expansive contract, Falcon’s will conceive and develop Hershey-branded location-based entertainment (LBE) experiences featuring the confectionary and snack company’s IP, such as Hershey’s, Reese’s, Jolly Rancher and Twizzlers, in both the U.S. and international markets. 

Falcon’s Beyond will work with Hershey to bring the snacks to life through “retailtainment” destinations that offer families and snack enthusiasts new immersive ways to experience their favorite brands. Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience where visitors can savor bites based on the brand, and a retail offering to shop for one-of-a-kind branded products.   

“Falcon’s is honored to work with The Hershey Company and bring some of the world’s most renowned brands to life in new ways so they can be savored by even more consumers around the world,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “We are excited to explore what’s possible with Hershey and help bring forth what makes their brands so beloved through memorable immersive entertainment experiences.” 

“We see our partnership with Falcon’s Beyond as a huge opportunity to continue to expand our brand to consumers across the world,” says Ernie Savo, senior director, global licensing and business development, The Hershey Licensing Company. “With their impressive track record of growing IP through innovative experiences, Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways.” 

Related:To Falcon’s and Beyond!

About the Author(s)

License Global

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