Launched in 2018, CAMP creates immersive retail experiences that engage families through a combination of play, product and programming. CAMP operates eight retail locations in Connecticut, Massachusetts, New Jersey, New York, Texas and is expanding to Los Angeles, Calif. later this month.
"We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard," says Ben Kaufman, co-founder and chief executive officer, CAMP. "There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaboratingon this project with the team at Disney has been a dream come true."
Behind CAMP's signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure. Guests will climb, slide, bounce and dance their way through the themed environment. The experience includes plenty of interactive entertainment and numerous photo opportunities.
"Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures," says Stephanie Young, president, Disney Consumer Products, Games and Publishing. "By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience."
In addition to the experience, Mickey & Friends merchandise, including cozy clothes and blankets from Barefoot Dreams, train sets from BRIO, drinkware from Corkcicle, jewelry from BaubleBar, eco-friendly toys from Green Toys and more, will be available for sale within the experience and on CAMP.com. Tickets go on sale to the public on April 15.
Location-Based Experiences are the theme for this year’s Licensing Expo, May 23-24 in Las Vegas. Registerhere
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