Mickey & Friends: An Extra Big Adventure opens May 28 in New York City.

License Global

April 5, 2022

2 Min Read

CAMP will open its newest themed experience, Mickey & Friends x CAMP: An Extra Big Adventure, on May 28 at its flagship store located at 110 5th Avenue in New York City. The interactive collaboration is the first of several Disney-themed experiences that CAMP will launch this year and that will travel to other CAMP locations later this year and beyond. 

Launched in 2018, CAMP creates immersive retail experiences that engage families through a combination of play, product and programming. CAMP operates eight retail locations in Connecticut, Massachusetts, New Jersey, New York, Texas and is expanding to Los Angeles, Calif. later this month.  

"We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard," says Ben Kaufman, co-founder and chief executive officer, CAMP. "There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true." 

Behind CAMP's signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure. Guests will climb, slide, bounce and dance their way through the themed environment. The experience includes plenty of interactive entertainment and numerous photo opportunities. 

"Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures," says Stephanie Young, president, Disney Consumer Products, Games and Publishing. "By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience." 

In addition to the experience, Mickey & Friends merchandise, including cozy clothes and blankets from Barefoot Dreams, train sets from BRIO, drinkware from Corkcicle, jewelry from BaubleBar, eco-friendly toys from Green Toys and more, will be available for sale within the experience and on CAMP.com. Tickets go on sale to the public on April 15. 

Location-Based Experiences are the theme for this year’s Licensing Expo, May 23-24 in Las Vegas. Register here

Read more about:

The Walt Disney Company

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like