Animaccord Launches ‘Masha and the Bear’ Play Cafe

Dubai PlayCafe is a fully branded “Masha and the Bear” experience.

License Global

September 19, 2023

Inside the “Masha and the Bear” Play Cafe.Animaccord

Animaccord

, global entertainment company behind the animated series, “

Masha and the Bear

,” together with the Baden family, have introduced its second fully branded outlet.

Following the success of the first restaurant at The Beach, Jumeirah Beach Residence in Dubai, Animaccord is introducing a new play and dining destination. Located in the Dubai Mall, the world’s largest shopping mall, the launch of the new Play Cafe is set for October. The concept of the brand extends across the restaurant and an indoor play-quest area and cafe that integrate the show’s theme.

The restaurant boasts a themed menu, featuring items based on the show, such as character-themed dishes and desserts. There is also an immersive indoor play-quest. Designed to spark children’s imagination and creativity, it lasts approximately an hour and is guided by an animator who leads a small group of children through a narrative journey filled with AR, interactive elements, clues and surprises. The adventure begins with a

train ride that transitions participants from reality to the world of “Masha and the Bear,” complete with simulated forest landscapes and the sounds of rolling wheels. As participants progress, they journey through recreated rooms inspired by “Masha and the Bear’s” world. The experience culminates in an interactive dance session with characters, such as Rosie and Panda. The dance is captured on video and shared with parents. Finally, visitors are treated to an encounter with Masha and Bear, who welcome guests and celebrate their completion of the play-quest.