‘Masha and the Bear’ Announces Licensing Achievements in Italy

Animaccord, the international entertainment company and studio behind the animated property “Masha and the Bear,” continue to expand the brands presence in Italy together with its local agent Maurizio Distefano Licensing.

Bauli, a prominent Italian bakery brand with more than a century of history, will build on its existing “Masha and the Bear” range by introducing new baked products such as Pandorino, Panettoncino, and Colombina for upcoming festive seasons like Christmas 2023 and Easter 2024 in Italy.

Zaini’s “Masha and the Bear” products will feature chocolate eggs with 3D and 2D toy surprises, rings and stickers, as well as epiphany socks for the holiday season on Jan. 6.

Casa Modena’s collaboration will introduce the Teneroni hamburger featuring “Masha and the Bear” on the packaging as well as support from Italian celebrity TV campaigns and extensive social media promotions.

“Masha and the Bear's” content including seasons 1-5 – as well as spin-offs “Masha's Tales,” “Masha's Spooky Stories” and “Nursery Rhymes” – spans various platforms in Italy.