Al Hokair Group to Launch Playocity, Powered by Hasbro

Saudi Arabia hospitality giant, Al Hokair Group for Tourism and Development, is bolstering the kingdom’s entertainment and leisure industry after entering a licensing agreement with Hasbro.  

Playocity is an indoor experience where guests can explore Hasbro characters throughout seven main zones and enjoy experiences that include mechanical rides, roller coasters, a drop zone, carousels, soft play and laser tag.  

“The collaboration between Al Hokair Group and Hasbro is part of the Group’s strategy to develop new and unique entertainment concepts and experiences in the region and feeds into Saudi Arabia’s bigger tourism plans,” says Mohamed Attia, general manager, entertainment, Al Hokair Group. “The launch of Playocity will not only drive tourism within and to the Kingdom but will give children and families an incredible experience to live in the worlds of their favorite Hasbro characters that they cannot find anywhere else.” 

“Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity,” says Matt Proulx, vice president, location-based entertainment, Hasbro. “The new attraction will allow visitors to immerse themselves in fun and interactive activities based on fan-favorite Hasbro brands and characters. Anyone who visits Playocity will surely have a one-of-a-kind experience and leave with memories that will last a lifetime. 

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The seven zones in Playocity have been inspired and built around some of Hasbro’s largest brands and characters including Hungry Hungry Hippos, Tonka, Connect4, Power Rangers, My Little Pony, Transformers and The Playocity Arcade.