Acamar Films and WWT Partner for National ‘Bing’ Activation

Acamar Films, the creative studio behind “Bing,” has partnered with WWT, the charity for wetlands and wildlife, to bring the preschool franchise to all 10 WWT locations across the U.K. with a Bing activity trail as well as other Bing activities beginning March 23.  

“It is exciting to know that across spring and into summer, Bing really will be ‘not far away’ for U.K. families with our first partnership that stretches the entirety of the country,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “Bing and his friends love the outdoors, finding opportunities to play outside and learn more about the plants and animals around them. These Bing activities with WWT will encourage new visitors to their locations and we hope that these visitors also find the same joy in exploring and learning more about U.K. wetland wildlife.”  

Each WWT site will launch a Bing activity trail, including a paper trail handout, to encourage little legs to explore the wetlands and learn about the range of plants, birds and other animals that rely on the habitat and can be seen in spring. On select dates, WWT locations (excluding WWT Steart Marshes) will host Bing storytelling activities within their visitor centers featuring a selection of Bing books from HarperCollins Children’s Books. 

Related:Acamar Films and Wild Planet Trust Sign Partnership

“The future of these crucial U.K. habitats depends on future generations caring about them and learning more about their importance,” says Cath Cooke, head, experience and engagement, WWT. “We feel that Bing, with his innate curiosity and the love he has for being out in nature, is a fantastic character to bring on board to encourage families to visit our locations. Hopefully Bing will also help to inspire some families that may have never visited before to have fun and learn about what makes U.K. wetland wildlife so special.”  

Bing and Flop costume characters will also tour across seven of the WWT sites for meet and greets and photos with families. Three WWT locations will host interactive mini shows with Bing and Flop, introducing some of these sites’ key wetland species to children and their families.  

WWT sites will have Bing products available for sale in their gift shops with a souvenir Bing sticker for every child who completes the Bing Nature Explorers trail and paper Bing ears for Bingsters at the storytelling and mini show sessions. The Bing activities will run until June 2.