Brand, focused on Black empowerment, has new licensing representation.

License Global

June 24, 2022

1 Min Read
April Showers, chief executive officer and founder, Afro Unicorn.
April Showers, chief executive officer and founder, Afro Unicorn.Afro Unicorn

Afro Unicorn, has announced a new partnership with licensing agency, Retail Monster, to represent the Afro Unicorn lifestyle brand around the globe. 

“It’s extremely important for all our partners to understand our brand’s mission to help normalize Black beauty worldwide,” says April Showers, chief executive officer and founder, Afro Unicorn. “With more than 20 licensees we felt it was necessary to seek the best management team around to assist with managing our current program and to bring greater awareness of the brand globally through entertainment and gaming. We are convinced Retail Monster really understands the mission of our brand and are fully equipped to spread that brand awareness to the masses. We feel strongly that they too believe Afro Unicorn is needed in the world now more than ever.” 

Launched in 2019, Afro Unicorn has a product line that includes party supplies, accessories, toys, apparel and more. 

“April’s vision, passion and drive are infectious, and the opportunity to help craft the licensing and retail evolution of Afro Unicorn is a responsibility our entire team is humbled to accept,” says Michael Connolly, chief executive officer and founder, Retail Monster. “In an ever-changing world, it’s refreshing to work with an authentic brand that will resonate in meaningful ways for today’s kids. Retail Monster is committed, engaged and thrilled to bring this story to life at retail for this empowering children’s and women’s lifestyle brand.” 

Related:TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute Crafts

Read more about:

Retail Monster

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like