TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute Crafts

The content studio will launch consumer product opportunities for the DIY brand.
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License Global

May 23, 2022

Promotional Image announcing the partnership between TheSoul Publishing and Retail Monster.
Promotional Image announcing the partnership between TheSoul Publishing and Retail Monster.TheSoulPublishing

TheSoul Publishing has announced a partnership with

Retail Monster

to develop licensing and retail programs around its flagship franchise, 5-Minute Crafts.  

“As TheSoul Publishing premieres at

Licensing Expo

for the first-time ever, we are incredibly excited to 

announce our collaboration with Retail Monster, a leader in the consumer product space,” says Ines Pacheco, director of licensing, TheSoul Publishing. “They continuously elevate brands with compelling retail and licensing opportunities, and we know they will bring an innovative and fun approach to our flagship brand, 5-Minute Crafts. With successful touch points to our audience already established 

through digital and streaming video, podcasting music and more, licensing programs will now further 

connect TheSoul to our fans and develop our suite of brands into household names." 

"We are thrilled to be working in partnership with TheSoul Publishing on their immensely popular brand 

5-Minute Crafts,” says Michael Connolly, founder, Retail

Monster. “There is an incredible opportunity to connect with U.S. consumers at retail by creating compelling and tangible products that replicate the fun DIY experience of this brand.”  

TheSoul Publishing and Retail Monster are exhibiting at Licensing Expo 2022. Find out more information 


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