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TheSoul Publishing Announces Retail Monster as U.S. Licensing Agent for 5-Minute Crafts

The content studio will launch consumer product opportunities for the DIY brand.

License Global

May 23, 2022

1 Min Read
Promotional Image announcing the partnership between TheSoul Publishing and Retail Monster.
Promotional Image announcing the partnership between TheSoul Publishing and Retail Monster.TheSoulPublishing

TheSoul Publishing has announced a partnership with Retail Monster to develop licensing and retail programs around its flagship franchise, 5-Minute Crafts.  

“As TheSoul Publishing premieres at Licensing Expo for the first-time ever, we are incredibly excited to 

announce our collaboration with Retail Monster, a leader in the consumer product space,” says Ines Pacheco, director of licensing, TheSoul Publishing. “They continuously elevate brands with compelling retail and licensing opportunities, and we know they will bring an innovative and fun approach to our flagship brand, 5-Minute Crafts. With successful touch points to our audience already established 

through digital and streaming video, podcasting music and more, licensing programs will now further 

connect TheSoul to our fans and develop our suite of brands into household names." 

"We are thrilled to be working in partnership with TheSoul Publishing on their immensely popular brand 

5-Minute Crafts,” says Michael Connolly, founder, Retail Monster. “There is an incredible opportunity to connect with U.S. consumers at retail by creating compelling and tangible products that replicate the fun DIY experience of this brand.”  

TheSoul Publishing and Retail Monster are exhibiting at Licensing Expo 2022. Find out more information here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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