MINISO Opens Store on London's Oxford Street

MINISO has announced it is opening its latest store on London’s most famous shopping street. Located at 100 Oxford Street, MINISO will open its doors to the public on Friday, Nov. 10.

The store spans 2,700 square feet, making it the brand’s largest retail space in the U.K. to date and becomes its 23rd store in the U.K. and its third standalone high-street location.

Visitors will be able to explore all of MINISO's products, including Sanrio Blind Boxes, plushies, aesthetic homeware and accessories. The Oxford Street location will also be stocking its new beauty and exclusive fragrance line including nail polishes, perfumes and makeup products.

“MINISO’s Oxford Street store marks a significant milestone in our journey – a testament to our unwavering belief that ‘Life is for Fun,’” says Saad Usman, chief operating officer, MINISO UK. “We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity. Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands, such as Sanrio and Disney. At MINISO's Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”

MINISO is setting the stage for an opening day where shoppers will have the chance to meet MINISO’s mascot, PenPen, and experience a live drummer performance.

The new opening is the retailer’s second store in central London and follows the opening of its other London stores in Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth. MINISO has over 5,800 stores in more than 100 countries, including Times Square, New York.