Igloo and Looney Tunes Announce Bugs Bunny Cooler

Igloo and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, have announced a new cooler collaboration inspired by the classic and globally loved Looney Tunes franchise. The initial Looney Tunes Cooler Collection – featuring a Little Playmate cooler and stainless steel drinkware starring the international superstar and cultural icon, Bugs Bunny, is available now at Igloocoolers.com/looneytunes. Later this year, Igloo will expand the collection by releasing an imaginatively designed Looney Tunes cooler bag.

“We’re beyond excited to launch our Looney Tunes collection with Warner Bros. that celebrates their incredible 100-year milestone in a very cool way,” says Adrienne Berkes, vice president, marketing, Igloo. “Through the multi-decades-long history of our two brands, we have the privilege of capturing the timeless humor and playful spirit of Bugs Bunny and the Looney Tunes characters onto our world-famous Playmate, drinkware and, later this year, a soft-side cooler. We can’t wait to see fans of all ages enjoying these Looney Tunes coolers during their own wacky adventures!”

Igloo’s new Looney Tunes Cooler Collection includes a 7-quart Little Playmate cooler (fits up to nine standard 12-ounce cans) and a 16-ounce vacuum-insulated, stainless steel can. Both cooler styles feature artwork showcasing Bugs Bunny. Igloo’s Looney Tunes Cooler Collection can be purchased on Igloocoolers.com/looneytunes, while supplies last.

Related:How Igloo is Making Coolers, Cooler

Earlier this year, Jon Sinko, vice president, partnerships and licensing, Igloo, spoke with License Global to highlight the Igloo’s growth in the licensing industry, its most successful collaborations and its upcoming projects.