and Warner Bros. Discovery Global Consumer Products, in celebration of WB’s 100th anniversary, have announced a new cooler collaboration inspired by the classic and globally loved Looney Tunes franchise. The initial Looney Tunes Cooler Collection – featuring a Little Playmate cooler and stainless steel drinkware starring the international superstar and cultural icon, Bugs Bunny, is available now at Igloocoolers.com/looneytunes. Later this year, Igloo will expand the collection by releasing an imaginatively designed
“We’re beyond excited to launch our Looney Tunes collection with
that celebrates their incredible 100-year milestone in a very cool way,” says Adrienne Berkes, vice president, marketing, Igloo. “Through the multi-decades-long history of our two brands, we have the privilege of capturing the timeless humor and playful spirit of Bugs Bunny and the Looney Tunes characters onto our world-famous Playmate, drinkware and, later this year, a
Igloo’s new Looney Tunes Cooler Collection includes a 7-quart Little Playmate cooler (fits up to nine standard 12-ounce cans) and a 16-ounce vacuum-insulated, stainless steel can. Both cooler styles feature artwork showcasing Bugs Bunny. Igloo’s Looney Tunes Cooler Collection can be purchased on Igloocoolers.com/looneytunes, while supplies last.
Earlier this year, Jon Sinko, vice president, partnerships and licensing, Igloo, spoke with License Global to highlight the
, its most successful collaborations and its upcoming projects.
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