What to Expect at MAGIC Las Vegas This Week

License Global gives you the 411 on the fashion event kicking off in Las Vegas today.

License Global

February 10, 2023

4 Min Read
Image from MAGIC Las Vegas.
Image from MAGIC Las Vegas.Informa Markets Fashion

Three big events – MAGIC Las Vegas, PROJECT Las Vegas and SOURCING at MAGIC – return Feb. 13-15 at the Las Vegas Convention Center. For three days, attendees can find the industry's biggest brands and retailers, attend education sessions and enjoy exclusive performances at the largest biannual fashion wholesale event.  

MAGIC is just one of three co-located shows. It is hosting PROJECT (men's and women's contemporary and advanced contemporary apparel, footwear and accessories) and Sourcing at MAGIC.  

MAGIC Las Vegas will host close to 700 brands during the three-day event. Sea & Grass, Barefoot Dreams, Paris Hilton Iconic Collection, Miou Muse, Naked Feet, Wild Cloud and international brands, Vero Moda and Lioness, are making their show debut. Brands like Pistola, Adelyn Rae, Betsey Johnson, Lucy Paris, Sol and Selene, En Saison and Minnetonka will showcase their upcoming collections to share with retailers, including Nordstrom, Aldo, Lulus.com, VICI, Free People, Altard State, ASOS.com, M. Fredrick, Buckle and Kohl’s. There will be complimentary workshops and panels for all buyers by industry experts from Management One, Boutique Hub, The Interline, MR Magazine and Hey Social Good during the three days.  

More than 500 brands will be at PROJECT Las Vegas. Nudie Jeans, AWET New York, Krost, Abrand Jeans, Keen, Unpublished, Lack of Color, Honor The Gift, Psycho Bunny, and CAT WWR. Confirmed retailers include American Rag, Wood Wood, Urban Outfitters, Steadbrook, Stadium Goods, Blue In Green, Macy's, Lazy Sun and Juice Store/Clot will all be on the show floor.   

Related:Guest Editor: Bringing MAGIC to Wholesale Fashion

SOURCING at MAGIC will host more than 970 exhibitors from manufacturing, supply chain and fashion technology. Both domestic and international exhibitors will be present to showcase the latest innovations in the supply chain, and more than 35 countries will be represented on the SOURCING floor. SOURCING at MAGIC will bring back the sustainability gallery to continue the show's commitment to being good stewards of the planet and people. A space on the show floor lets non-profit organizations share their missions with attendees in a new concept space called Social Good Row. 

February 13  

A keynote from celebrity, Billy Porter, at 9 a.m. in the Grand Lobby kicks off the event. A performance from hip-hop artist, Busta Rhymes, at the West Hall, Lobby Lounge, will be held at 5 p.m., wrapping up Day 1 of MAGIC.  

MAGIC will feature a panel hosted by Kelly Helfman, president, fashion, Informa Markets, where she will discuss future trends in silhouettes, details, prints and overall fashion themes, as well as consumer behaviors with an impact on fashion movements. It starts at 10 a.m. at MAGIC, West Hall. 

To commemorate Black History Month, Deborah Metts, co-founder, Beyond the Runway; Alex Bradberry, chief executive officer and founder, The Sparkle Bar; AK Brown, fashion consultant, influencer and stylist, and Ruth Lietzow, international business development manager, fashion, Informa Markets, join moderator, Edwina Kulego, vice president, international and men’s fashion, Informa Markets, to share their experiences of being a woman of color in this industry and offer their perspective. The panel starts at 1 p.m. West Hall Lobby, Education Stage MAGIC, West Hall. 

February 14  

Lauren Bosstick, founder, The Skinny Confidential, talks to Rachel McCord, founder, The McCord List, about how she turned The Skinny Confidential into a multimillion-dollar brand at the MAGIC West Hall, Education Stage.  

As License Global has reported, 2023 marks a milestone for hip-hop, and MAGIC celebrates the culture throughout the event with the Yo! MTV Raps lounge and a life-size Vibe magazine cover for photos, among other events. Designer, Karl Kani, will discuss his latest accomplishments and highlights in his career and personal life with Datwon Thomas, editor-in-chief, VIBE, at 4 p.m. on Feb. 14 at PROJECT, North Hall, now forum. After the discussion, DJ Enuff performs a set at 5 p.m.  

February 15  

In “Fashion For All: Expanding the Definition of Inclusivity,” speakers from Gamut Management and Zappos will unpack what inclusivity means and how it pertains to the adaptive fashion space. The panel starts at 11:30 a.m. at MAGIC, West Hall Lobby, Education Stage. At “Why Fashion Is Going Digital,” speakers share their perspectives on why fashion is changing and how everyone, from emerging designers to big brands, can benefit. The discussion starts at noon, Sourcing at MAGIC, Central Hall, Booth 65035. 

MAGIC New York will be held Feb. 21-23 and Sept. 19-21, co-located with COTERIE New York (women's contemporary and advanced contemporary) at the Jacob K. Javits Center in New York City. The event returns to the Las Vegas Convention Center Aug. 7-9. MAGIC will be part of this year’s South x Southwest in Austin, Texas, March 10-11, where it will host a networking cocktail event at the annual music event, then head to Nashville April 26-27 at the Music City Center.  

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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