Sponsored By

Exclusive: The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners

Mitchell & Ness, Philcos, and Isaac Morris will release new products.

License Global

December 2, 2022

2 Min Read
Logo for The 50th Anniversary of Hip Hop.
Logo for The 50th Anniversary of Hip Hop.The Brand Liaison.

In connection with the upcoming 50th Anniversary of Hip Hop, Legends Recordings and their licensing agency, The Brand Liaison, have announced the first wave of apparel and accessories licensing deals celebrating the milestone. Partners include Mitchell & Ness, a brand that is partially owned in part by rapper Jay-Z, Isaac Morris Ltd (IML) and black/brown-owned Philcos. 

In an effort to build a permanent bridge back to the communities that birthed Hip Hop, a portion of all proceeds from sales will go to supporting the 50th Anniversary of Hip Hop’s For the Culture Fund managed by Legends’ partners at Beats, Rhymes & Relief. 

In addition to traditional mono-brand licensing, the 50th Anniversary of Hip Hop will also see key collaborations with several global brands that have played iconic roles in Hip Hop culture over the years. Announcements will be made shortly.   

“We are very proud of the partnerships we are creating, and there is much more in the works,” says Steven Heller, founder, The Brand Liaison.  “We cannot overstate the importance of this historic milestone. The 50th Anniversary of Hip Hop is arguably one of the most significant events not only in music history, but also within the entire culture that was created.” 

As part of the worldwide celebration, licensing and merchandising partners are being granted exclusive access to what is now one of the largest libraries of authentic Hip Hop assets ever assembled for licensing, including images that capture this moment in time: photographs of iconic performers, old-school concert flyers, commissioned art from legendary graffiti artists, images of the original b-boy and b-girl breaking crews and more. The 50th Anniversary of Hip Hop licensed merchandise will include apparel, jerseys, headwear, posters, books, home goods and more. 

Related:NYC Announces Year-Long Celebration for the 50th Anniversary of Hip Hop

The Brand Liaison is continuing to add select licensing and retail partners as well as limited collections and collaborations with major brands that played an iconic role in the culture of Hip Hop over the past five decades. 

Read more about:

The Brand Liaison

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like