Walmart Expands NASCAR Offerings

Walmart and NASCAR are expanding the Race Time 2012 program to include more merchandise, driver appearances and fan events at stores, accessibility to discounted race tickets and a sponsorship of driver Bill Elliott at the Coke Zero 400.The Race Time prog

April 6, 2018

1 Min Read

The Race Time program launched last year as the largest retail promotion in NASCAR history. This year, Walmart has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets offering discounted tickets.

Participating stores will offer authentic t-shirts, racing flags and other NASCAR branded merchandise, as well as tailgating food and beverages.

In-store events in race markets will feature real stock car race displays, special appearances by professional drivers and racing simulator machines. Elliott will appear at Walmart stores throughout the racing season leading up to the Daytona race July 7.

In participating stores, Walmart will offer a $99 Walmart Family Track Pack that includes four discounted race tickets, four hot dogs, four sodas and a race program.

"Our mission is to bring accessibility and affordability to NASCAR fans," says Rand Waddoups, senior director, entertainment properties and brands, Walmart. "We know our customers love NASCAR, so we are going to be a one-stop shop where they can save on discounted family tickets and authentic merchandise, as well as meet some of their favorite drivers."

"Our expanded partnership with Walmart allows us to further engage and excite our fans and bring exceptional value," says Steve Phelps, chief marketing officer of NASCAR. "NASCAR fans can now visit a single destination to stock up on all of their favorite NASCAR merchandise, tickets and race day snacks."

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