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October 11, 2023
Original X Productions (OGX) has announced the promotion of former co-president, chief strategy officer, Stacy Moscatelli, to the position of chief executive officer.
Since OGX’s founding in 2019, Moscatelli has played a foundational role in building the company; working closely with licensors to create, build and operate location-based experiences that ignite fandom around the globe.
“Being part of the launch and success of OGX has been incredible and I am thrilled to accept the position of chief executive officer,” says Moscatelli. “Our iconic experiences have consistently delivered for partners and connect our guests to the IP they love, further deepening their brand affinity. I look forward to leading the company into its next chapter as we expand our portfolio and continue to create unique and memorable fan experiences around the world.”
Moscatelli was instrumental in launching “The Friends Experience,” in partnership with Warner Bros. Discovery Global Themed Entertainment.
“Stacy is a thoughtful and unique leader,” says Jesse Watson board chairperson, founder, Virgo. “Over the last few years at OGX, she has created world class consumer experiences while also serving as a steward for cherished brands on behalf of our studio partners. We are excited to elevate her into this new role and partner with her as OGX enters its next phase.”
Moscatelli joined Superfly as executive vice president, brand marketing and creative in 2018. During her tenure, she spearheaded the launch of Superfly X as its own dedicated division, before it spun off last year to become Original X Productions, now an independent entity.
Previously, Moscatelli headed global consumer marketing and branding at Vevo, overseeing the company’s marketing, social media, design, and creative teams. She has served as vice president, marketing and brand strategy, Bedrocket Media Ventures, following over 13 years at Turner Broadcasting, initially with Cartoon Network and then as part of the Adult Swim launch team.
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