Superfly X Rebrands as Original X Productions

Superfly X, the global themed entertainment company and creative agency known for “The FRIENDS Experience” and “The Office Experience”, has announced that it will spin off from parent company Superfly and adopt a new brand identity, Original X Productions (OGX). The new business model, with support from its lead investor Virgo Investment Group, gives OGX the opportunity to accelerate its expansion and continue to produce location-based entertainment across the globe. 

It will be led by a new chief executive officer, Eric Stevens, who will work alongside co-presidents Stacy Moscatelli and Steve Feener.  

Stevens comes to Original X after successful tenures with industry leaders including DreamWorks, AEG, Feld Entertainment and Disney, bringing a high-impact track record of success in building entertainment brands, producing content and creating world-class experiences. Most recently, Stevens served as a board member and advisor to a variety of organizations throughout the experiential industry landscape. 

“While we are operating under a new brand identity, OGX brings with it a demonstrated history of incredible, world-class work in location-based entertainment and I’m thrilled to be part of a team that has already catapulted to the forefront of its industry,” says Stevens. “The brand may be new, but Original X Productions is just that – an original groundbreaker in the LBE space and we will continue to innovate as we bring new and exciting experiences to our guests around the world. We can’t wait to show you what else we have up our sleeve.”  

Related:Superfly X and Warner Bros. Themed Entertainment Announce ‘Harry Potter’ Touring Experience

Superfly X has operated as a division of Superfly since 2019. OGX has successfully launched and scaled “The FRIENDS Experience,” bringing it to ten markets in North America with a location in Paris opening next month, and “The Office Experience,” which debuted in Chicago in 2021 and is currently open in Washington D.C.  

OGX will launch the worldwide debuts of a “Harry Potter: Magic at Play” in Chicago next month, the Wizarding World Festival, a three-day fan festival coming to the U.S. in 2023 and much more.