Meet the Nominees for Licensing International’s Excellence Awards 3Meet the Nominees for Licensing International’s Excellence Awards 3
And the nominees for Best Product (Apparel, Accessories and Footwear) are…
May 8, 2020
The 2020 Licensing International Excellence Awards nominees include companies from five countries on three continents. Licenses from the world of entertainment, lifestyle brands, museum collections and corporate trademarks are all included on the list.
Overall, more than 600 entries were received this year from companies in 22 countries and were judged by a panel of 152 executives from 20 nations.
The following are the nominees for Best Product – Apparel, Accessories and Footwear.
Água de Coco: Coca-Cola Beach and Swimwear
Brazilian brand Água de Coco linked with Coca-Cola to launch a beachwear collab. In honor of the collaboration, the Municipal Market hosted a fashion show for the first time to show off the collection. In return, the brand made improvements to the historical site.
Black Milk: ‘Harry Potter’ Line
“School’s Out,” a Harry Potter-inspired collection was launched by Black Milk in 2019. The collection included sheer dresses, letterman jackets, activewear tartan pieces and more. Each piece was created to let fans represent their favorite Hogwarts house.
Coco de Mer: V&A Lingerie Line
The V&A ventured into luxury lingerie a second time, as well as launched a nightwear collection with Coco de Mer. The collection aimed to explore the escapism of the Jazz Age and combined Coco de Mer silhouettes with exotic embroideries and bold motifs.
People Tree: V&A Pop Collection
Ethical fashion retailer People Tree came together with the V&A to launch their AW19 collection inspired by the museum’s archive of fashion and textiles. The collection celebrated 1960s fashion and celebrated strong sales in Europe, Japan and the U.S.
Peter Alexander: ‘Harry Potter’ Line
This pajama line was stocked by retailers like Selfridges, Net-a-Porter and Harrods and attracted extensive U.K. and international press coverage. The promotional photography was shot at The Wizarding World of Harry Potter in Japan – the first time a fashion shoot has taken place at the park. Top sellers were the eye mask, candle and overnight bag.
PUMA: ‘Sesame Street’ Range
“Sesame Street” and PUMA designers worked collaboratively to give PUMA’s silhouettes a “Sesame Street” kick. The collection was designed for kids and celebrates “Sesame Street’s” 50th anniversary. The 90-SKU line of footwear, apparel and accessories generated global press and social media buzz. At retail, the line was supported with in-store displays and a dedicated display at PUMA’s new NYC flagship store.
Sahinler: emoji Line
An exclusive capsule collection of six t-shirts for the French retailer “Z” was developed by Sahinler and emoji, which launched on “Emoji Day,” July 17. The collection was highlighted at all 450 Z stores in France, Benelux, Spain and Italy through POP, windows, screen, e-shop and communication.
Vans: David Bowie
In collaboration with Epic Rights and Perryscope Productions, Vans released a line of David Bowie x Vans footwear, apparel and headwear. The collaboration exceeded financial expectations and the capsule collection aimed to celebrate the musician’s colorful life.
Vans: Shark Week
Discovery and Vans partnered for a successful collaboration celebrating Shark Week. The collection increased Discovery’s distribution of Shark Week products into new retailers like Foot Locker, and the collection helped Discovery reach a younger demographic.
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