The Licensing Mixtape: Rugby League World Cup 2021 Kickstarts Season 2

The Rugby League World Cup 2021 joins License Global for the start of Licensing Mixtape’s brand-new season.

License Global

January 23, 2021


Jonathan Neill, commercial director, Rugby League World Cup 2021 is the man bringing brands to the U.K.’s biggest homegrown sporting event this year. 

Recorded amid the U.K.’s third national lockdown, episode one of the Licensing Mixtape podcast's second season discusses how sport has maintained its characteristic positivity; the ongoing creativity required when approaching new consumer solutions; and the art of keeping fans engaged. 

“I think [the pandemic] has fast-tracked sport, as well as other industries, because it’s presented challenges that people might not have looked at before,” says Jonathan Neill, commercial director, Rugby League World Cup 2021. “Maybe I’m being far too optimistic, but it’s definitely moved things forward, everyone’s had to act. Sport has dusted itself down, that’s how I describe the challenges we face. It’s about being resilient, that’s part of sports DNA, whether it’s on or off the pitch.” 

The Licensing Mixtape · S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact

The Rugby League World Cup 2021 is set to return in October with the mens, womens and wheelchair tournaments, and has already delivered a world of fan engagement, premiere sponsorships and a growing line of licensed goods.

Find out how the biggest event to be held in the U.K. this year is staying resilient, giving back and growing its fan base on the Licensing Mixtape. 

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Rugby League World Cup

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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