License Global's The Licensing Mixtape Podcast
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from the editors of License Global, The Licensing Mixtape, where we explore what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
LISTEN TO THE LATEST EPISODE
Skincare influencer Hyram Yarbro and Mike Bienstock of Semaphore Licensing share rare insight into the process of bringing a product to market.
CATCH UP ON SEASON 1 & 2 OF THE LICENSING MIXTAPE
SUBSCRIBE TO THE PODCAST NOW
Subscribe to The Licensing Mixtape podcast on Apple Podcasts, Stitcher, Google Podcasts or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at [email protected].
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PODCAST CONTRIBUTORS
Ben Roberts -- Content Editor (EMEA), License Global
Ben Roberts studied journalism and culture at Canterbury Christ Church University before moving to London to begin his career in content design. After traveling the world in various roles looking to tell stories through video, audio and written content, Ben's love for pop and cult culture, gaming, movies and comics brought him to the world of brand licensing as content editor (EMEA) at License Global.
Amanda Cioletti -- Event and Content Director, Global Licensing Group, Informa Markets
Amanda Cioletti is the Event and Content Director for the Global Licensing Group at Informa Markets. Cioletti has been a thought leader in the licensing industry for more than a decade, having toured the world interviewing the top minds in the brand business, spoken at the business’ biggest events and writing pieces for License Global and other business-to-business and consumer publications.
Patricia DeLuca -- Managing Editor, License Global
Patricia DeLuca is based in New York and currently serves as License Global's Managing Editor.
Bibi Wardak -- Former Content Editor, License Global
Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.
McKenna Morgan -- Digital Editor, License Global
After graduating with an English degree from UCLA, McKenna Morgan garnered experience in writing and editing for business, food and beverage, culture, travel and music publications. Now, McKenna holds the role of Digital Editor for License Global. In addition to covering daily licensing news, she specializes in analyzing business and social trends in areas including beauty, art, entertainment and social justice.
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