License Global's The Licensing Mixtape Podcast
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from the editors of License Global, The Licensing Mixtape, where we explore what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
LISTEN TO THE LATEST EPISODE
To close Season 3 of The Licensing Mixtape, three franchise leaders from The Walt Disney Company join License Global to discuss how the team create memorable moments for fans across products, games and publishing.
CATCH UP ON ALL SEASONS OF THE LICENSING MIXTAPE
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Subscribe to The Licensing Mixtape podcast on Apple Podcasts, Stitcher, Google Podcasts or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at [email protected].
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PODCAST CONTRIBUTORS
Ben Roberts -- Senior Content Editor (EMEA), License Global
Ben Roberts studied journalism and cultural studies at Canterbury University before honing his skills as a creative content strategist across various industries. After spending over a decade creating B2B documentaries, podcasts, trend insights and thought leadership pieces, Ben's own love for brands, gaming and comics ultimately led him to the team at License Global.
Amanda Cioletti -- Event and Content Director, Global Licensing Group, Informa Markets
Amanda Cioletti is the Event and Content Director for the Global Licensing Group at Informa Markets. Cioletti has been a thought leader in the licensing industry for more than a decade, having toured the world interviewing the top minds in the brand business, spoken at the business’ biggest events and writing pieces for License Global and other business-to-business and consumer publications.
Patricia DeLuca -- Managing Editor, License Global
Patricia DeLuca is based in New York and currently serves as License Global's Managing Editor.
McKenna Morgan -- Digital Editor, License Global
After graduating with an English degree from UCLA, McKenna Morgan garnered experience in writing and editing for business, food and beverage, culture, travel and music publications. Now, McKenna holds the role of Digital Editor for License Global. In addition to covering daily licensing news, she specializes in analyzing business and social trends in areas including beauty, art, entertainment and social justice.
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