License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

License Global Licensing Mixtape Podcast.png

License Global's The Licensing Mixtape Podcast

Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from the editors of License Global, The Licensing Mixtape, where we explore what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.




Subscribe to The Licensing Mixtape podcast on Apple Podcasts, Stitcher, Google Podcasts or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at

US_UK_Apple_Podcasts_Listen_Badge_CMYK (1).png
google-podcasts-badge (2).png
spotify-podcast-badge-blk-grn-660x160 (1).png
Stitcher_Listen_Badge_Color_Light_BG (2).png


April Heeren -- General Manager of Domestic Licensing, Crayola

April Heeren of Crayola sheds light on the unique initiatives the colorful brand brought to life during the COVID-19 pandemic.



0 (7).pngBen Roberts -- Content Editor (EMEA), License Global

Ben Roberts studied journalism and culture at Canterbury Christ Church University before moving to London to begin his career in content design. Moving from writing to video production, creative solutions and beyond to become editor-in-chief, Ben has spent 10 years traveling the world in various roles looking to tell stories in new and interesting ways. A lifelong gamer, comic book geek and movie-goer, Ben's love for pop and cult culture, design and branding brought him to the world of brand licensing, where he sits today as content editor (EMEA) at License Global.

James Dohnert (1).pngJames Dohnert -- Content Editor, License Global

James is a writer and editor with experience covering the latest in entertainment and business news. As a reporter for various online and print publications, he has covered topics as diverse as Facebook ad monetization to the patent issues surrounding time travel. His pieces have appeared in publications including Mashable, The Register, Game N' Guide and Clickz. James currently covers all things licensing and pop culture as content editor at License Global.

Patricia DeLuca.pngPatricia DeLuca -- Managing Editor, License Global

Patricia DeLuca is based in New York and currently serves as License Global's Managing Editor.


Bibi Wardak Profile Image.pngBibi Wardak -- Content Editor, License Global

Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.

mckennaheadshot.pngMcKenna Morgan -- Digital Editor, License Global

After graduating with an English degree from UCLA, McKenna Morgan garnered experience in writing and editing for business, food and beverage, culture, travel and music publications. Now, McKenna holds the role of Digital Editor for License Global. In addition to covering daily licensing news, she specializes in analyzing business and social trends in areas including beauty, art, entertainment and social justice.

Steven Eckstract.jpgSteven Ekstract -- Brand Director, Global Licensing Group 

Steven Ekstract, founder of License Global magazine, has been a leading voice in the licensing industry for more than two decades. In 1997, he founded License Global, the leading news source for the brand licensing industry, after a series of pivotal roles in entertainment journalism and marketing at Video Review, Premiere and The Hollywood Reporter. As brand director, Global Licensing Group, Steven manages and drives Informa Markets' group of brands and products. He serves as a thought leader for the greater licensing community, providing key insights and forecasts on the licensing business.





Like the podcast? Keep up with the latest news and insights from License Global by subscribing to our newsletter and following us on social media.