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License Global's The Licensing Mixtape Podcast

Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from the editors of License Global, The Licensing Mixtape, where we explore what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

HEAR WHAT'S NEXT ON THE PODCAST

 

SUBSCRIBE TO THE PODCAST NOW

Subscribe to The Licensing Mixtape podcast on Apple Podcasts, Stitcher, Google Podcasts or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com.

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OUR LATEST GUEST
The Licensing Mixtape: Bioworld Execs Highlight the Power of Fandom

Bioworld's Jennifer Staley and Beth Taylor join License Global's Bibi Wardak and McKenna Morgan for an in-depth discussion on fandom, the creativity it fuels and how Bioworld has become a fan-favourite from gaming to movies, anime and beyond.

PODCAST CONTRIBUTORS

0 (7).pngBen Roberts -- Content Editor (EMEA), License Global

Ben Roberts studied journalism and culture at Canterbury Christ Church University before moving to London to begin his career in content design. Moving from writing to video production, creative solutions and beyond to become editor-in-chief, Ben has spent 10 years traveling the world in various roles looking to tell stories in new and interesting ways. A lifelong gamer, comic book geek and movie-goer, Ben's love for pop and cult culture, design and branding brought him to the world of brand licensing, where he sits today as content editor (EMEA) at License Global.

James Dohnert (1).pngJames Dohnert -- Former Content Editor, License Global

James is a writer and editor with experience covering the latest in entertainment and business news. As a reporter for various online and print publications, he has covered topics as diverse as Facebook ad monetization to the patent issues surrounding time travel. His pieces have appeared in publications including Mashable, The Register, Game N' Guide and Clickz. James currently covers all things licensing and pop culture as content editor at License Global.

 

AmandaCioletti.pngAmanda Cioletti -- Event and Content Director, Global Licensing Group, Informa Markets

Amanda Cioletti is the Event and Content Director for the Global Licensing Group at Informa Markets. Cioletti has been a thought leader in the licensing industry for more than a decade, having toured the world interviewing the top minds in the brand business, spoken at the business’ biggest events and writing pieces for License Global and other business-to-business and consumer publications.

Patricia DeLuca.pngPatricia DeLuca -- Managing Editor, License Global

Patricia DeLuca is based in New York and currently serves as License Global's Managing Editor.

 

Bibi Wardak Profile Image.pngBibi Wardak -- Content Editor, License Global

Bibi Wardak is content editor at License Global, where she covers the licensing industry, the current retail landscape and the latest news on big brands including Amazon, Disney, NBA, NIKE and Netflix. With a diverse background in business journalism and entertainment, Bibi previously held senior editor roles at Entertainment Tonight and MarketingProfs. She holds a master's degree in journalism from the University of Southern California.

mckennaheadshot.pngMcKenna Morgan -- Digital Editor, License Global

After graduating with an English degree from UCLA, McKenna Morgan garnered experience in writing and editing for business, food and beverage, culture, travel and music publications. Now, McKenna holds the role of Digital Editor for License Global. In addition to covering daily licensing news, she specializes in analyzing business and social trends in areas including beauty, art, entertainment and social justice.

 

 

CATCH UP ON PAST EPISODES OF THE LICENSING MIXTAPE

 

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