Licensing Leadership Summit: Licensing for the Next Generation of Digital Talent

UTA’s Sid Kaufman and Greg Goodfried along with their client Blippi will discuss the licensing potential of digitally native talent at this year’s Licensing Leadership Summit.

License Global

February 26, 2020

2 Min Read
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YouTube has become a home for the next generation of celebrities and entertainers. From beauty influencers such as Bretman Rock to performers in the kids' space like Blippi, the collection of talent creating self-made content online has become big business. As the leaders in the digital entertainment space begin to amass followers in the millions, they quickly began also to develop licensing deals to take their brand to consumer merchandise. Over the past few years, digital talent has begun to work with top licensees to develop products that speak to their fans in a whole new way.

To discuss the rise of native digital talent in the licensing space, Sid Kaufman and Greg Goodfried of United Talent Agency, along with their client Blippi, are set to host a panel on the future of digital talent in licensing at this year's Licensing Leadership Summit.

Goodfried is the co-head of digital talent UTA. At the talent agency, he represents the biggest stars on YouTube and other platforms such as Shay Mitchell, Alisha Marie, Karina Garcia, Jenn Im, Kandee Johnson, The Merrell Twins, Wengie. Kaufman has been in the licensing industry for nearly forty years. Starting in 2014, he joined UTA, where he works on Wengie, Flour Shop and a variety of digital and traditional talent. 

Collectively both Goodfried and Kaufman also represent Stevin John, a digital entertainer who has amassed millions of followers on YouTube with his kids' character Blippi. In just a few years since his inception, Blippi has become one of the most popular YouTubers worldwide, with over 19 million YouTube subscribers, 500 million monthly views and billions of total views.

In their session, all three speakers will discuss what it is like to be at the forefront of digitally native content and explore the future of both kids' entertainment as well as digitally native celebrity licensing.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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